
Mido SA is a Swiss watchmaking company founded in 1918.
Mido was founded in 1918 by George G. Schaeren in Biel/Bienne, Switzerland. Mido comes from the Spanish phrase Yo mido meaning "I measure". In the 1920s, Mido introduced ladies' watches with color-enameled shaped cases and modern straps as well as timepieces for gentlemen in art deco style. Mido found a market in the flourishing automotive market by producing watches in the shape of radiator grills of a wide range of brands such as Buick, Bugatti, Fiat, Ford, Excelsior, Hispano-Suiza, etc.
The Baroncelli Caliber 80 Chronometer Silicon Swiss watch has more to offer than its classic aesthetics such as the double-sided hands and pure face. Indeed, its automatic chronometer movement has an autonomy of up to 80 hours and its accuracy is enhanced by a silicon balance-spring.
Designed as a pair, the Baroncelli Heritage Swiss watches are distinguished by their lightness, slimness and extremely pure lines provided by their double-sided hands and double gadroon. Fitted with an automatic movement, these classical and timeless timepieces are the perfect expression of Mido's expertise.
Designed as a pair, the Baroncelli Heritage Swiss watches are distinguished by their lightness, slimness and extremely pure lines provided by their double-sided hands and double gadroon. Fitted with an automatic movement, these classical and timeless timepieces are the perfect expression of Mido's expertise.
Designed as a pair, the Baroncelli Heritage Swiss watches are distinguished by their lightness, slimness and extremely pure lines provided by their double-sided hands and double gadroon. Fitted with an automatic movement, these classical and timeless timepieces are the perfect expression of Mido's expertise.
The classical Baroncelli LadyDay Swiss watch is an extremely feminine timepiece inspired by a historical model. With its harmonious lines, mother-of-pearl dial and diamonds, it is the final touch to a perfect day or night look. Its automatic movement furthermore offers a date function and up to 80 hours of power reserve.
The classical Baroncelli LadyDay Swiss watch is an extremely feminine timepiece inspired by a historical model. With its harmonious lines, mother-of-pearl dial and diamonds, it is the final touch to a perfect day or night look. Its automatic movement furthermore offers a date function and up to 80 hours of power reserve.
The Baroncelli Tradition Swiss watch honours Mido's watchmaking heritage in its most timeless form. The harmonious lines and subtles curves bestow both a rare sense of elegance and tradition on this classical collection. Fitted with latest-generation technology, the automatic movement can be admired through the transparent case back.
The Baroncelli Tradition Swiss watch honours Mido's watchmaking heritage in its most timeless form. The harmonious lines and subtles curves bestow both a rare sense of elegance and tradition on this classical collection. Fitted with latest-generation technology, the automatic movement can be admired through the transparent case back.
The Baroncelli Tradition Swiss watch honours Mido's watchmaking heritage in its most timeless form. The harmonious lines and subtles curves bestow both a rare sense of elegance and tradition on this classical collection. Fitted with latest-generation technology, the automatic movement can be admired through the transparent case back.
The Baroncelli Tradition Swiss watch honours Mido's watchmaking heritage in its most timeless form. The harmonious lines and subtles curves bestow both a rare sense of elegance and tradition on this classical collection. Fitted with latest-generation technology, the automatic movement can be admired through the transparent case back.
The Baroncelli Tradition Swiss watch honours Mido's watchmaking heritage in its most timeless form. The harmonious lines and subtles curves bestow both a rare sense of elegance and tradition on this classical collection. Fitted with latest-generation technology, the automatic movement can be admired through the transparent case back.
The Baroncelli Tradition Swiss watch honours Mido's watchmaking heritage in its most timeless form. The harmonious lines and subtles curves bestow both a rare sense of elegance and tradition on this classical collection. Fitted with latest-generation technology, the automatic movement can be admired through the transparent case back.
The Baroncelli Tradition Swiss watch honours Mido's watchmaking heritage in its most timeless form. The harmonious lines and subtles curves bestow both a rare sense of elegance and tradition on this classical collection. Fitted with latest-generation technology, the automatic movement can be admired through the transparent case back.
The Baroncelli Tradition Swiss watch honours Mido's watchmaking heritage in its most timeless form. The harmonious lines and subtles curves bestow both a rare sense of elegance and tradition on this classical collection. Fitted with latest-generation technology, the automatic movement can be admired through the transparent case back.
The Baroncelli Tradition Swiss watch honours Mido's watchmaking heritage in its most timeless form. The harmonious lines and subtles curves bestow both a rare sense of elegance and tradition on this classical collection. Fitted with latest-generation technology, the automatic movement can be admired through the transparent case back.
The luxurious and elegant Baroncelli Lady Necklace is resplendent with a ring diamonds framing its gentle mother-of-pearl face. Mido has chosen to fit this rounded and refined automatic Swiss watch with the Calibre 80, which is renowned for its remarkable power reserve of up to 80 hours. Every hour becomes a precious treasure.
The Baroncelli Signature Lady Colours special edition, introduces an array of colourful and feminine notes. The 30 mm-diameter case can be completely transformed whenever its wearer desires thanks to five different, easily interchangeable leather straps that simply click into place. Four diamonds sparkle on its iridescent white mother-of-pearl face. Its mechanical heart keeps time with the keenest of aspirations thanks to its excellent accuracy and impeccable reliability, enhanced by a Nivachron™ balance-spring.
Belluna Royal Swiss watch shows its original and elegant face thanks to a cushion-shaped case, with its harmonious curves and a dial stamped with a guilloché-style sunray motif. Its heart beats to the rhythm of the Caliber 80 automatic movement with up to 80 hours power reserve.
Belluna Royal Swiss watch shows its original and elegant face thanks to a cushion-shaped case, with its harmonious curves and a dial stamped with a guilloché-style sunray motif. Its heart beats to the rhythm of the Caliber 80 automatic movement with up to 80 hours power reserve.
Belluna Royal Swiss watch shows its original and elegant face thanks to a cushion-shaped case, with its harmonious curves and a dial stamped with a guilloché-style sunray motif. Its heart beats to the rhythm of the Caliber 80 automatic movement with up to 80 hours power reserve.
Belluna Royal Swiss watch shows its original and elegant face thanks to a cushion-shaped case, with its harmonious curves and a dial stamped with a guilloché-style sunray motif. Its heart beats to the rhythm of the Caliber 80 automatic movement with up to 80 hours power reserve.
This Belluna Sunray Swiss watch displays a dazzling sunray guilloché-style pattern on its dial. The polished and satin-finished case adds an extra touch of chic to this elegant timepiece. The Mido automatic mouvement Caliber 80 with its up to 80 hours of power reserve, can be seen through the transparent case-back.
This Commander Swiss watch adapts the iconic piece to the modern codes. Featuring the latest MIDO logo and a graduated dial, it also has a sapphire bevelled glass. Its automatic movement is chronometer certified and offers up to 80 hours of power reserve.
The Commander Big Date Swiss watch celebrated the 100th anniversary of the brand in 2018. Its large date aperture at 6 o'clock offers unrivalled date legibility. The sunray satin-finished dial is extremely pure and protected by an elegant round case in satin-finished stainless steel and enhanced by a polished bezel. This anthology and iconic piece is fitted with the Caliber 80, an automatic watch movement that offers up to 80 hours of power reserve.
The Commander Big Date Swiss watch celebrated the 100th anniversary of the brand in 2018. Its large date aperture at 6 o'clock offers unrivalled date legibility. The sunray satin-finished dial is extremely pure and protected by an elegant round case in satin-finished stainless steel and enhanced by a polished bezel. This anthology and iconic piece is fitted with the Caliber 80, an automatic watch movement that offers up to 80 hours of power reserve.
The Commander Big Date Swiss watch celebrated the 100th anniversary of the brand in 2018. Its large date aperture at 6 o'clock offers unrivalled date legibility. The sunray satin-finished dial is extremely pure and protected by an elegant round case in satin-finished stainless steel and enhanced by a polished bezel. This anthology and iconic piece is fitted with the Caliber 80, an automatic watch movement that offers up to 80 hours of power reserve.
This Commander Swiss watch adapts the iconic piece to the modern codes. Featuring the latest MIDO logo and a graduated dial, it also has a sapphire bevelled glass. Its automatic movement is chronometer certified and offers up to 80 hours of power reserve.
This Multifort Gentleman Swiss watch dresses its dial with Geneva stripes, a characteristic aesthetic code of this collection. The robustness and exceptional longevity of this collection, which has been in production since 1934, also define the Multifort Gentleman as a sporty watch that has stood the test of time. Its Caliber 80 automatic movement adds to this robustness by giving it up to 80 hours of power reserve.
The strong design of the Multifort Chronometer Swiss Watch features the Geneva Stripes that are specific to the collection. The sporty timepiece is equipped with a Caliber 80 SI exclusive automatic movement that is enhanced with a silicon balance spring for an even more remarkably accuracy and resistance.
The strong design of the Multifort Chronometer Swiss Watch features the Geneva Stripes that are specific to the collection. The sporty timepiece is equipped with a Caliber 80 SI exclusive automatic movement that is enhanced with a silicon balance spring for an even more remarkably accuracy and resistance.
This Multifort Gentleman Swiss watch dresses its dial with Geneva stripes, a characteristic aesthetic code of this collection. The robustness and exceptional longevity of this collection, which has been in production since 1934, also define the Multifort Gentleman as a sporty watch that has stood the test of time. Its Caliber 80 automatic movement adds to this robustness by giving it up to 80 hours of power reserve.
This Multifort Gentleman Swiss watch dresses its dial with Geneva stripes, a characteristic aesthetic code of this collection. The robustness and exceptional longevity of this collection, which has been in production since 1934, also define the Multifort Gentleman as a sporty watch that has stood the test of time. Its Caliber 80 automatic movement adds to this robustness by giving it up to 80 hours of power reserve.
Beneath the retro exterior of the Multifort Patrimony Swiss watch resides a latest-generation automatic movement: the Caliber 80, which provides this timepiece with up to 80 hours of power reserve. The pulsimeter scale on the edge of the dial, the box sapphire crystal protecting it and the shape of the hour and minute hands are all subtle nods to the past.
Beneath the retro exterior of the Multifort Patrimony Swiss watch resides a latest-generation automatic movement: the Caliber 80, which provides this timepiece with up to 80 hours of power reserve. The pulsimeter scale on the edge of the dial, the box sapphire crystal protecting it and the shape of the hour and minute hands are all subtle nods to the past.
With its retro look and extreme reliability, the Multifort Powerwind pays a stylish tribute to Mido’s expertise. In 1954, the “Powerwind” movement was first produced, giving rise to a revolutionary model which bears its name. At the time, this automatic movement it's Midos's most precise and reliable, which represents a great evolution. It is with this same ambition that Mido continues to equip the Swiss watch Multifort Powerwind with a high technology that allows to offer timekeeping of unparalleled reliability and precision, as in the past.
With its retro look and extreme reliability, the Multifort Powerwind pays a stylish tribute to Mido’s expertise. In 1954, the “Powerwind” movement was first produced, giving rise to a revolutionary model which bears its name. At the time, this automatic movement it's Midos's most precise and reliable, which represents a great evolution. It is with this same ambition that Mido continues to equip the Swiss watch Multifort Powerwind with a high technology that allows to offer timekeeping of unparalleled reliability and precision, as in the past.
With its retro look and extreme reliability, the Multifort Powerwind pays a stylish tribute to Mido’s expertise. In 1954, the “Powerwind” movement was first produced, giving rise to a revolutionary model which bears its name. At the time, this automatic movement it's Midos's most precise and reliable, which represents a great evolution. It is with this same ambition that Mido continues to equip the Swiss watch Multifort Powerwind with a high technology that allows to offer timekeeping of unparalleled reliability and precision, as in the past.
With its assertive aesthetics and visible mechanism, the Multifort Skeleton Vertigo Swiss Watch takes a bold stance. In a true stylistic and technological achievement, Mido showcases the heart of its automatic movement by revealing its finely skeletonised plate. The sporty timepiece shows a strong architectural influence – a characteristic of this collection inspired by the Sydney Harbour Bridge – with Geneva stripes adorning its unique face. Inside its robust steel exterior, the ultra-resistant Caliber 80, fitted with a Nivachron™ balance-spring, proudly displays its geartrain. Its exceptional autonomy lasts for up to 80 hours, promising ultimate accuracy for conquering the city without stopping.
With its assertive aesthetics and visible mechanism, the Multifort Skeleton Vertigo Swiss Watch takes a bold stance. In a true stylistic and technological achievement, Mido showcases the heart of its automatic movement by revealing its finely skeletonised plate. The sporty timepiece shows a strong architectural influence – a characteristic of this collection inspired by the Sydney Harbour Bridge – with Geneva stripes adorning its unique face. Inside its robust steel exterior, the ultra-resistant Caliber 80, fitted with a Nivachron™ balance-spring, proudly displays its geartrain. Its exceptional autonomy lasts for up to 80 hours, promising ultimate accuracy for conquering the city without stopping.
With its assertive aesthetics and visible mechanism, the Multifort Skeleton Vertigo Swiss Watch takes a bold stance. In a true stylistic and technological achievement, Mido showcases the heart of its automatic movement by revealing its finely skeletonised plate. The sporty timepiece shows a strong architectural influence – a characteristic of this collection inspired by the Sydney Harbour Bridge – with Geneva stripes adorning its unique face. Inside its robust steel exterior, the ultra-resistant Caliber 80, fitted with a Nivachron™ balance-spring, proudly displays its geartrain. Its exceptional autonomy lasts for up to 80 hours, promising ultimate accuracy for conquering the city without stopping.
A brilliant flashback! Born from Mido's extraordinary heritage, the TV-shaped case returns to the centre stage for the Multifort TV Big Date, as intense as it is precise, thanks to its formidable mechanical movement. The modern and dynamic design of this Swiss watch is underlined by a striking horizontal brushed finish dial and, along wtih its distinctive function: the BIG DATE at 12 o'clock. Its formidable latest-generation automatic movement, Calibre 80 is equipped with a high-tech balance spring in Nivachron™ which offers outstanding resistance to shocks and magnetic fields.
A brilliant flashback! Born from Mido's extraordinary heritage, the TV-shaped case returns to the centre stage for the Multifort TV Big Date, as intense as it is precise, thanks to its formidable mechanical movement. The modern and dynamic design of this Swiss watch is underlined by a striking horizontal brushed finish dial and, along wtih its distinctive function: the BIG DATE at 12 o'clock. Its formidable latest-generation automatic movement, Calibre 80 is equipped with a high-tech balance spring in Nivachron™ which offers outstanding resistance to shocks and magnetic fields.
A brilliant flashback! Born from Mido's extraordinary heritage, the TV-shaped case returns to the centre stage for the Multifort TV Big Date, as intense as it is precise, thanks to its formidable mechanical movement. The modern and dynamic design of this Swiss watch is underlined by a striking horizontal brushed finish dial and, along wtih its distinctive function: the BIG DATE at 12 o'clock. Its formidable latest-generation automatic movement, Calibre 80 is equipped with a high-tech balance spring in Nivachron™ which offers outstanding resistance to shocks and magnetic fields.
A brilliant flashback! Born from Mido's extraordinary heritage, the TV-shaped case returns to the centre stage for the Multifort TV Big Date, as intense as it is precise, thanks to its formidable mechanical movement. The modern and dynamic design of this Swiss watch is underlined by a striking horizontal brushed finish dial and, along wtih its distinctive function: the BIG DATE at 12 o'clock. Its formidable latest-generation automatic movement, Calibre 80 is equipped with a high-tech balance spring in Nivachron™ which offers outstanding resistance to shocks and magnetic fields.
A brilliant flashback! Born from Mido's extraordinary heritage, the TV-shaped case returns to the centre stage for the Multifort TV Big Date, as intense as it is precise, thanks to its formidable mechanical movement. The modern and dynamic design of this Swiss watch is underlined by a striking horizontal brushed finish dial and, along wtih its distinctive function: the BIG DATE at 12 o'clock. Its formidable latest-generation automatic movement, Calibre 80 is equipped with a high-tech balance spring in Nivachron™ which offers outstanding resistance to shocks and magnetic fields.
The dial of the Ocean Star 200 diving watch offers indexes filled with Super-Luminova® and skeletonised hands. The indexes at 6 and 12 O'clock feature two points for easier readability in the water. This sporty Swiss watch is water resistant up to 20 bar (200 m/656 ft), with the case shape providing extra protection for the screw down crown. The screw down case back is engraved with the Ocean Star logo. Furthermore, the housed automatic movement has an autonomy of up to 80 hours.